This project is a particular favorite here at InnerDigital, LLC. What began as a neat thought, turned into a YouTube success.
Mary Morris, a friend of everyone here at InnerDigital, is a 3rd Grade teacher at Rush Strong Elementary in Strawberry Plains, TN. As you will discover, she is not only a teacher but a very talented singer known for her creative parodies related to everyday classroom experiences. Jonathan and Lisa have known Mary for over 7 years and have enjoyed hearing her parodies to popular songs. A few weeks ago, Lisa told Mary that we would be interested in shooting a music video for one of her songs when she was ready.
The night before the first day back from Christmas break, Mary wrote “Snow” to Adele’s hugely popular “Hello” which she performed the next day at teacher inservice. The lyrics tell of snow days from a teacher’s perspective. Later that evening, Mary posted a cell phone video of the song she performed and had no idea her song would go viral! She received over 80,000 views in just two days! Two weeks later, it reach 400,000!
After seeing Mary’s video on Facebook, the InnerDigital team knew this was the song we needed to record for her. So, we quickly organized a storyboard, ordered snow machines, and other production equipment needed to make Mary’s video shine! The InnerDigital team spent 7 days filming and editing “Snow” in hopes to share a funny, high-quality music video teachers and students around the world can enjoy. We wanted to recreate some of Adele’s iconic scenes and toss in a few of our own.
This project was a blast for the team! Mary’s fun personality, amazing vocal talent, and creativity made this project come to life! Some of the team’s highlights of the day were filming the silly classroom scenes, hazing up the set with Atmosphere Aerosol, and of course the Adele hair and makeup treatment! Thank you to Amanda McKnight with Southern Sirens for makeup artistry.
We hope you enjoy “Snow!” And Here’s to more snow days!
By: Laura Jones, Accounts & Social Media Manager
Photos by: Lisa Price Photography
Gatlinburg, TN – Jan 19, 2015 – Taking the moonshine experience to the masses on a whole new level, InnerDigital, LLC partners with America’s most visited distillery. Partnering with Ole Smoky Tennessee Moonshine, the technology company launches a new Interactive Google Maps Virtual Tour experience. Thanks to InnerDigital now, with just an “Ole Smoky Google search”, visitors can virtually amble right into the Holler itself. With a cursor as a tour guide, viewers see what it’s like to stand front and center and taste the finest brew Gatlinburg has to offer.
Jonathan Price, CEO of InnerDigital, LLC said of the technology, “Now anyone in the world can experience The Holler on Google Maps in a full 360-degree virtual tour. Being interactive, users can click on any part of the store to have a closer look. They can even enter smaller spaces and ‘walk’ right up to products and read signage. It’s pretty incredible.”
Thanks to Google and InnerDigital, the 360-degree tour takes visitors from Google Street View into The Holler, past the live music stage and outdoor museum, right into the moonshine tasting room. From there the virtual tour is up to the guest. They can peruse apparel, condiments or the vast array of moonshine available for purchase. They can even have a look at the nostalgic restored cars sitting beside the ‘shine’.
Positively impacting their client’s marketing, InnerDigital reports that interactive virtual tours not only enhance a Google Business Listing, they amp up the volume on a website or social media outlet. To make use of this brand enhancing technology, businesses need only have a free Google My Business page listing and a desire for forward-thinking marketing.
Ken Cooper, IT Director for Ole Smoky encourages the marketing advantage, ”A Google Business View Virtual Tour by InnerDigital should be on the to-do list of any successful marketing plan in 2015.”